VTech has struck a deal with Channel 5's Milkshake to run a photography competition, inviting kids to enter their family fun pictures. The competition will be hosted on a dedicated VTech page on the Milkshake website.
Prizes on offer include the new Kidizoom Twist camera and the chance to become a VTech product tester.
The competition is being promoted through a partnership with Northern & Shell publishers of the New and OK magazine this month to drive entries and engagement, along with PR support and online outreach targeting mummy bloggers.
The Kidizoom range of products has been a success for VTech, with the Kidizoom Camera remaining the top five selling items in the entire market from November 2008 – April 2011, and also the number one top selling item in the whole toy market for 2009/10 (NPD).
Kidizoom Twist is a next generation Kidizoom with a rotating ‘self-portrait’ lens which allows children to view pictures and film on the LCD screen as they take them.