VTech is teaming up with Sky Media as part of the launch marketing campaign for the hotly tipped InnoTab2.
The deal will see VTech sponsoring Nick Jr, Nick Jr 2 and Tiny Pop.
Promotional activity will run from the end of August to mid-October and will include air break bumpers across the three stations simultaneously, road blocking the airtime, combined with online media driving traffic to a competition hub where users will have a chance to win VTech products.
"We are extremely excited about the launch of InnoTab2," said Clive Richardson, marketing director at VTech. "In the run up to the vital Christmas period, we are investing heavily in marketing and PR activity to support the product and drive sales.
"The deal with Sky Media is the latest in a series of partnerships we have planned and we are confident that it will help deliver a strong campaign for us, helping to ensure that InnoTab2 will be just as successful as InnoTab."
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