InnoTab, aimed at children aged four to nine, will be officially unveiled at a media event this month at the Covent Garden Hotel, London, where it will be presented by the BBC’s Something for the Weekend gadget girl, Ella Williamson.
To support the retail launch, VTech will be carrying out a large TV campaign, running from September, in the build up to October half term and Christmas.
The TV ads are expected to reach 85 per cent of all adults with children an average of nine times. The cross channel placement of the advertisements will take in CITV, Milkshake, Daybreak, E4, Dave and Living among others. Launch activity will also include VOD pre-roll ads, in-store POS and digital spend.
Clive Richardson, marketing director, VTech, commented: “We know that kids love using their parents’ gadgets, such as their tablet or smartphone, so our inspiration for the InnoTab was to create something that feels like a grown-up’s gadget, but that delivers a fun learning experience.
“We feel InnoTab is extremely intuitive, meaning that youngsters will instantly find it very easy to use and hopefully adults will now be able to take back their own gadgets from their children.”
InnoTab features a G sensor control to support motion based games, but also a built-in auto picture rotation, a five-inch LCD touch screen, stylus pen, adaptor jack, SD card slot and USB port.
To complement the built-in games and features, additional cartridges will be available, including licences such as Toy Story and Cars.
Parents can also download additional games and learning apps from their home computer via VTech’s Learning Lodge Navigator.
Kids can also view photos and videos on the device, which have been taken on Kidizoom cameras.