VTech has revealed details of 2008 marketing blitz across its product range, including a year-round print campaign and Q4 TV onslaught.
High visibility TV advertising campaigns during October and December will support key products such as V.Smile, V.Smile Pocket, V.Smile Baby and Art Studio.
The firm is scheduling over 1,500 TVRs for the products across terrestrial, satellite and cable channels. Overall coverage for products will be 80 per cent of target market of all housewives with children aged 0-4.
Heavyweight year round consumer print activity (including adverts and
advertorials, editorial and competitions) will run for the VTech Baby range, V.Smile, V.Smile Pocket and V.Smile Baby.
Marketing manager Sam Ward told ToyNews: "Our focus for 2008 is to deliver more than meets the eye in our marketing plans as well as our products. We aim to have stronger TV campaigns; a smarter use of on-line activity; an extensive print campaign focusing on our VTech Baby range as well as generic and targeted PR."
Online campaigns will support V.Smile Pocket and Electronic Learning
Computers and on-line networking campaigns will target mums for VTech Baby and V.Smile Baby.
There will also be a continued focus on VTech web site and launch of a new initiative for autumn/winter.
Ongoing PR campaigns will drive awareness across all VTech products, with emphasis on Kidizoom, V.Smile Pocket and Youth Electronics
VTech’s new European CEO Gilles Sautier speaks to ToyNews in an exclusive interview on P44 of the March edition.