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VTECH: Kidizoom investment - ToyNews

VTECH: Kidizoom investment

VTech is embarking on a heavyweight television campaign for its multimedia digital camera.
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Additional spend has been committed to ensure that Kidizoom continues its success in the run up to Christmas.

A seven week campaign beginning October 6th will target children aged four to seven, delivering an estimated 912 TVRs across the UK and Ireland.

A 20 second advert will be shown on stations including as Nick Jr, Milkshake and GMTV2 and an estimated 3.8 million children will see it. With only two weeks until the campaign begins, the company is urging retailers to stock up on the product now in order to meet demand.

Clive Richardson, VTech’s marketing director said: ”Kidizoom has already shown it responds well to TV promotion following the Nick Jr. competition spots in August. It makes perfect sense to increase the investment on this proven product with both traditional TV advertising and the competition spots.”

Following the successful campaign in August, VTech is also promoting the camera with a 30 second competition spot on Nick Jr to complement the traditional TV advertising. The competition activity will begin on October 12th and run until the end of the October half term.

Online advertising at nickjr.co.uk will also be in place, giving children the chance to upload photos to the website and win a camera.

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