VTech Kidizoom: Anatomy of a blockbuster toy - ToyNews

VTech Kidizoom: Anatomy of a blockbuster toy

We look at how the children's camera has sold over 1.5 million units in the UK to date.
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Since 2008 the Kidizoom has been one of the top ten toys every year, in terms of sales value. 

Technology has played a massive part in Kidizoom’s success. Today the Twist Plus product features a two mega pixel camera with twisting lens, 4x digital zoom, SD card slot, storage for 500 photos and much more, presenting kids with a quality camera.

But how has the product changed since 2007 and what's enabled it to sell over 1.5 million units in the UK to date?

Read our full feature, where we talk to VTech and dissect the Kidizoom, to find out.

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