Bullock joins the firm from Prince Lionheart and has extensive experience within the industry, having spent seven years working in sales.
The new account manager has worked for companies including Flair, Smoby, Little Tikes and Berchet.
At VTech, Bullock will be working across the entire range from VTech Baby through to pre-school, which includes V.Smile and Kidizoom and Electronic Learning Aids. She will be managing key accounts throughout the UK.
VTech’s sales director Graham Canning said: “Sarah’s appointment will further strengthen an already excellent sales team at VTech.”