Commencing work in the New Year, EHPR will be focusing on driving trial for new product launches via communication direct with parents, endorsements, third party affiliations and a media relations campaign.
The EHPR Team will be headed up by Nasima Hussain who has over ten years industry experience including a four year stint in-house at Mattel. Hussain has also worked agency side for Hasbro and more recently Re:creation and Spin Master.
Clive Richardson, marketing director at VTech said: “We’re excited to be working with EHPR, who demonstrated a great understanding of our business, the toy industry and the parents we are trying to reach and came up with a plan which will deliver value.
“They bring a wealth of experience and contacts to our VTech team which will help strengthen our position as we move into a challenging 2009. We are confident that with EHPR’s support we will have a raft of best selling products next year.”