The firm ran two competition slots on the channel five block. The first was to celebrate the launch of the new Kidizoom Twist, VTech partnered with Milkshake online to run a photography competition encouraging kids to enter ‘family fun’ pictures for a chance to win a year’s worth of VTech toys and become an official VTech toy tester.
The exclusive competition was hosted on a dedicated VTech page on the Milkshake website and generated 1,118 entries over a five-week period.
Four year-old Alistair Worrall from Walsall won the overall prize and has already received his first delivery of toys. Warrall will have his own page on the VTech website where all his reviews will be featured.
The second promotion included VTech ‘themed breaks’ over a three-week period starting October 17th. The breaks featured an endorsed intro by the station itself and a competition 'outré' at the close of the break.
This activity resulted in 5,481 competition entries between October 18th and November 6th during the six ads showing InnoTab, Kidizoom Twist, Kidizoom Video Cam, MobiGo, Storio, Kidiminiz, VTech Baby Toot Toot Drivers, VTech Baby 3-in-1 Zebra Scooter and V.Smile Motion. One winner won each of the toys advertised.
Gemma Ellis, product manager at VTech, said: "We’re delighted with how successful the Milkshake partnership has been. Both competitions have been extremely popular with Milkshake fans.
"Over 6,500 entries is a phenomenal amount and just goes to show how popular VTech products are with children and parents."