VTech has strengthened its marketing team with the appointments of Andrew Welch and Carla Prosser.
Welch joins as senior brand manager and will be handling the InnoTab, Switch & Go Dinos and Pre-School Electronic Learning Toys brands.
Welch has 10 years experience in the toy sector and previously held the role of senior product manager at Bandai, working on Boys Action brands including Power Rangers.
Carla Prosser joins VTech as digital marketing manger and has 10 years digital experience.
Prosser joins VTech having previously worked in the travel sector and her new role will be to expand the company presence online, develop the VTech Club and implement an aligned social media strategy.
"I am delighted to have Carla and Andrew onboard to strengthen the UK marketing team and focus on the fast growing areas of our business," said VTech marketing director, Clive Richardson.
"With their new ideas and enthusiasm we are going to be challenging for a top four UK toy manufacturer position this year."