Richardson joins from Ravensburger, with a wealth of experience in the toy industry, where he worked for four years managing the marketing and new product development team.
He previously spent five years at Mattel after initially working at Bluebird Toys.
Gilles Sautier, CEO, VTech Electronics Europe said: “We are very pleased to have such an experienced and knowledgeable addition to the VTech team in the UK. Clive has considerable expertise within marketing and sales and will be a huge asset to VTech.”
Richardson said: “We have some really innovative new products coming through and I can’t wait to get started on bringing them to market.”