VTech is planning its biggest ever Easter TV support this year in the UK and Ireland. The four campaigns will cover the categories of pre-school electronics, pre-school vehicles, infant and girls.
The products featuring in the ads include the best selling electronic gadget for kids in 2012 (NPD Jan and Feb 2012) InnoTab, as well as the award winning Toot-Toot Drivers, Kidiminiz and the new Switch & Go Dinos.
The newly filmed Switch & Go Dinos commercial shows the whole spring range of Dinos, in an animated environment, as seen below.
The campaigns are on air from April 2nd for three weeks over the Easter holidays and back again three weeks later for another three-week push in May.
The campaign will generate over 2,200 Children four to six TVR’s. As well as this, the ranges will be supported by Pre-Roll activity on Milkshake, Pop and MiniClips for InnoTab, Switch & Go Dinos and Kidiminiz.
The InnoTab footage now includes the new pink version, while the Toot-Toot Drivers commercial has been updated to include not only the Garage but also all the new vehicles and play sets.