VTech Baby returns to TV

Marketing campaign to begin in September to launch a number of new additions to the range.
Publish date:

The new additions to VTech Baby include the Toot-Toot Drivers range and the 3-in-1 Zebra Scooter. The campaign will feature a 400 per cent increase spend on TV advertising for both products, with over 700 mums with children TVR’s.

The campaign will also incorporate PR, online and press support, including 22 press insertions in parenting and women’s weekly magazines.

The TV ads were filmed in Kent by VTech’s UK creative agency. The Toot Toot Drivers advertisement shows kids at home with the Toot Toot Drivers and Garage. The 3-in-1 zebra scooter ad highlights the toy's ‘grow-with-baby’ capabilities showing kids pushing, riding and scooting around.

The VTech Baby range will also enjoy exposure at the Earls Court Baby Show in October.

Full year 2010 NPD data shows that VTech Baby was the number one property in infant and pre-school with 25.4 per cent growth. 


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.