VTech has appointed Rebecca Lazarus as senior brand manager.
Lazarus joins the firm having spent four years at 505 Games and will 'inject creativity within VTech’s brand and product strategies as well as champion VTech products across a mix of marketing activities'.
"We are thrilled to welcome Rebecca to the team here at VTech," said VTech marketing director, Clive Richardson.
"Rebecca joins us at a great time when we are about to preview some exciting new brands in new categories that will really benefit from her marketing pedigree.”
Lazarus added: “I am delighted be working with VTech, especially at such an exciting time with new product launches imminent.
"My role as senior brand manager will mean I have the opportunity to reflect on brand and product strategies and develop Vtech’s offer as an award winning electronic learning toys company.”