Paul Mabbs has recently joined the firm from MGA, having spent nearly 20 years within the industry working for companies including Mattel, Crayola and Smoby.
Paul has also previously worked for VTech, so is no stranger to the electronic learning products manufacturer.
He said: “The five years I previously spent with VTech is the most I have spent at any company. I know the category very well and am excited about working with the team. VTech continues to be very innovative and I believe that we have an extremely strong range for 2009”.