Building on the success of its Toot-Toot drivers vehicle range, VTech will add Switch & Go Dinos to its infant portfolio early next year.
The boys toys are designed for kids aged three to eight, and combine dinosaurs and cars. The range includes four cars which can change into either a T-Rex, Pteranodon, Stegosaurs or a Triceratops.
The Dinos have an interchangeable screen and play the appropriate car or dinosaur sounds as they are pushed along, while push buttons activate different dinosaur facts which have a corresponding flash card included with each toy.
The launch will be supported with TV creative and on-going PR.