Vivid's JLS dolls reach craze proportions

Demand for the collector dolls expected to reach 250,000 units by year-end.
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CEO Paul Weston said: “We are putting all efforts into ramping up production for Christmas but even planning for air freight, we don’t think we’ll get more than 100,000 units shipped given capacity constraints in China."

All four dolls are currently selling on Ebay for up to £130 and Vivid is rushing through more new JLS product for 2011 to meet demand.

The band continues to go from strength to strength having just won two more awards in this weeks MOBO awards for 'Best Act’ and Best Album’.




Vivid's JLS Collector Dolls launched in mid-October and are gaining exposure across internet, broadcast, radio, national newspapers and consumer lifestyle magazines. Secured coverage is already looking set to generate a media value of over £1 million by the end of the year...

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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.