Vivid's JLS dolls reach craze proportions

Demand for the collector dolls expected to reach 250,000 units by year-end.
Author:
Publish date:
Social count:
0
5_JLS 300.jpg

CEO Paul Weston said: “We are putting all efforts into ramping up production for Christmas but even planning for air freight, we don’t think we’ll get more than 100,000 units shipped given capacity constraints in China."

All four dolls are currently selling on Ebay for up to £130 and Vivid is rushing through more new JLS product for 2011 to meet demand.

The band continues to go from strength to strength having just won two more awards in this weeks MOBO awards for 'Best Act’ and Best Album’.

Related

3383_mypictr_300x300.jpg

CAMPAIGN OF THE MONTH: Vivid JLS dolls

Vivid's JLS Collector Dolls launched in mid-October and are gaining exposure across internet, broadcast, radio, national newspapers and consumer lifestyle magazines. Secured coverage is already looking set to generate a media value of over £1 million by the end of the year...

3418_mypictr_300x300.jpg

Playground crazes

It?s been a strong year for low priced collectable items, with more than £120 million having been spent on toy items priced under £3 in the first three quarters. ToyNews takes a look at some of the current and future potential crazes?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.