Series One of Vivid's collectible pocket money line Animagic Surprizamals will hit shelves in time for Easter, it has been announced.
Twelve blind-boxed plush pet figurines will launch with the first series including one rare mystery Surprizamal. Capitalising on the 'surprise egg' trend that has taken the toy world boy storm with Kinder Eggs and L.O.L. Suprise, the Surprizamals will come packaged in a 'Surpriza-ball', ready for kids to unwrap.
The first series will launch in time for Easter, supported by TV advertising, while the second series will hit in Autumn/Winter.