Vivid unveils iCarly line - ToyNews

Vivid unveils iCarly line

Vivid Imaginations has released further details about its new range of iCarly products, based on the Nickelodeon series.
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The Vivid deal sees a range of products including 4½“ vinyl figures of the character, which include interchangeable fashions and accessories and iDoll Micros - vinyl micro figures that clip on to backpacks and show kids how to send emotion icons on their mobiles.

Further products include an iMicrophone that plays two tunes from the show, while the iWebplanner enables iCarly fans to set a password to access secret storage compartments for photos, letters and stationery.

Further products are due to launch during the run up to Christmas.

iCarly is aimed at tween girls seven to 12 and the show has proved to be one of Nick’s most successful launches and rated as the number one live action show for the channel in 2008.

Vivid is one of a number of licensees alongside Paramount Home Entertainment, Simon & Schuster, SonyBMG, Pyramid Posters, J & K Henderson, Character World, and Aykroyds.

Clare Piggott, vice president Consumer Products Nickelodeon UK said: “We’re delighted to be partnering with Vivid, who have an exceptional track record in the girls category. iCarly licensed products have already proved popular at retail and with so much more coming in August and October, we think her range will be a great success."

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