Vivid Imaginations is rolling out its toy line based on Aardman's Canimals ahead of the Easter break.
The programme - which focuses on a collection of cute can-shaped creatures who see our world from their unique viewpoint - launched in September 2012 and has become one of CITV's flagship kids shows.
Airing daily, it delivers the second highest average audience viewing figures against competitors in the afternoons.
The launch of Vivid's toy line will be supported with a multi-platform marketing and PR campaign. This will take in TV advertising, social media and print campaigns.
The range will include Talking Canimals (£9.99), single Squeaky Canimals (£2.49) or a three-pack (£6.99) and Canimals Keyrings (£4.99).
Canimals achieved a peak audience of 153,800 viewers on February 4th during the after school block. It will air throughout the Easter holidays from 2.50pm, beginning on Easter Monday.
As well as the show, there is a Canimals website which features competitions, games, facts about the series and links to different apps (which have had 3,800,000 global downloads to date).
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