Vivid unveils Canimals line in time for Easter

Talking plush, figures and keyrings will roll out based on Aardman show.
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Vivid Imaginations is rolling out its toy line based on Aardman's Canimals ahead of the Easter break.

The programme - which focuses on a collection of cute can-shaped creatures who see our world from their unique viewpoint - launched in September 2012 and has become one of CITV's flagship kids shows.

Airing daily, it delivers the second highest average audience viewing figures against competitors in the afternoons.

The launch of Vivid's toy line will be supported with a multi-platform marketing and PR campaign. This will take in TV advertising, social media and print campaigns.

The range will include Talking Canimals (£9.99), single Squeaky Canimals (£2.49) or a three-pack (£6.99) and Canimals Keyrings (£4.99).

Canimals achieved a peak audience of 153,800 viewers on February 4th during the after school block. It will air throughout the Easter holidays from 2.50pm, beginning on Easter Monday.

As well as the show, there is a Canimals website which features competitions, games, facts about the series and links to different apps (which have had 3,800,000 global downloads to date).

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.