Vivid to launch Thunderbirds Are Go's Kayo action figure in 2016

The firm has seen large demand for the show’s female character Kayo.
Author:
Publish date:
Social count:
0
0 Thunderbirds Are Go.png

Vivid has championed the rising popularity of female action figures, following the surprising response to the Thunderbirds’ female lead, Kayo.

The firm – who currently holds the master toy licence for ITV’s new-look Thunderbirds Are Go animated TV series – has seen large demand for the show’s female character Kayo.

As a result, the company has told ToyNews that due to popular demand, it is gearing up to launch Kayo’s own action figure in spring/summer of 2016.

Earlier in the year, Vivid revealed that pre-sales of its Thunderbirds Are Go toy line had been ‘overwhelming’ with demand from both consumers and retailers an encouraging sign of Thunderbirds Are Go becoming a hit toy line this Christmas.

“What is new, is the popularity of female characters, particularly Kayo who we have already seen a large demand for in the toy range,” said Mary Wood, marketing director at Vivid.

“As a result, we have been quick to react and are now launching a Kayo figure in spring/summer 2016.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.