Vivid is working with Cepia on two new brands for 2016.
First is the wearable girl’s collectable Charm U which is a range of intricately detailed charms for girls to clip onto their Charm U bracelets or play and display in the School House Playset.
There are over 60 charms to collect, wear and display.
The other new brand for 2016 is Chuckle Ball, a crazy, motorised, bouncing toy for pre-schoolers.
"We are really excited to be working with Cepia this year," said Mary Wood, marketing director, Vivid.
"They have great experience creating strong brands in the toy market and we look forward to launching these into the market."
'Pop by stand B70 at London Toy Fair to find out more about Charm U and Chuckle Ball,' said the firm.