As part of an overarching strategy to target Mums, Vivid will be launching its new My Friend Freddy Bear at BritMums Live! this week.
BritMums Live! is the UK’s biggest, two-day social media conference and blogger event, where lifestyle bloggers and social influencers gather to meet and socialise, network with brands and improve their skills.
Designed for pre-schoolers, My Friend Freddy Bear is an interactive bear that sees users type personal details into a free app, such as favourite toys, friends, pets and birthdays, and Freddy Bear will incorporate them into the things he says.
The app also boasts various activities designed to enhance children's fine motor and basic language skills.
Capitalising on #NationalPicnicWeek running over the week of Britmums Live!, Vivid will be engaging bloggers with a creative incentivised social media campaign to encourage interaction with Freddy and have the chance to win a luxury picnic hamper.
“Britmums Live! offers us the ideal opportunity to gauge blogger reaction prior to launching Freddy in the UK” said Kerry Paternoster, marketing manager at Vivid.
“As the influence of mummy bloggers grows, events of this kind are a perfect forum to showcase products that need to be experienced hands on. From the event we will be able to gather a forum of influential bloggers that we can partner with going forward across other pre-school brands.”