Vivid has outlined plans to launch the Laser Arrow, Zippeeez and Flip a Zoo brand sthis year
Laser Arrow is a battling role-play game with real archery action which uses laser tag technology. The set includes two bows for two play modes, either battle against one or more opponents or do target practice against the free app.
Zippeeez are micro scale collectable creatures which come to life on their playsets, powered by Zippeeez Magic Movement.
As they move around the characters make cute animal noises and react to sound, too.
Both Laser Arrow and Zippeeez will launch in the second half of this year.
Elsewhere, Jay@Play has signed Vivid to distribute its Flip a Zoo plush in AW16.
Flip a Zoo is an assortment of 2-in-1 plush animals that can transform by being flipped from front to back to reveal a different furry friend.
"We’re delighted to be working with Jay@Play on Flip a Zoo," said Catherine Scott, brand manager, Vivid.
"We both have great experience with strong plush brands and we’re confident kids will ‘flip’ for these cuddly creatures."
All three brands will be supported with TV advertising.