Bravado, the global music merchandising company, and Vivid Imaginations have signed a deal to launch a line of collectable dolls, singing dolls, toys and plush, based on the music, concerts and personal style of teenage superstar, Justin Bieber, manufactured and supplied by The Bridge Direct.
The announcement was made by David Boyne, managing director of Bravado’s UK office, Paul Weston, CEO of Vivid Imaginations and Jay Foreman, president and CEO of The Bridge Direct.
The new Justin Bieber toy line will be introduced in January 2011 with the JB Style Collection Figures (£15.99), with an extended range of products following later in the year.
Further products will include Justin Bieber Music Video Collection Singing Figures (£24.99) that each sing a portion of one of Bieber's hit songs and come with accessories; In Concert Microphones (£12.99) play two of Justin’s hit songs with sound effects, and the collectable Signature Plush (£6.99).
“We are delighted to be working with The Bridge Direct and Vivid, on this exciting new opportunity” stated David Boyne, managing director of Bravado’s UK office.
Paul Weston, CEO of Vivid Imaginations, added: “We’re thrilled to be working with Bravado and The Bridge Direct on the hottest international artist in the music industry, enabling us to bring Justin Bieber products to his millions of fans in the UK.
“This really complements our experience of the collector doll market with Take That among our success in this area.”
The products are expected to be available in major mass retailers on or before mid-January, 2011. For more information on the Justin Bieber toy line, please visit www.justinbiebertoys.com.
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