Vivid has partnered with ToyTesters.TV and Family Gamer TV to shoot and broadcast an exclusive behind the scenes first look at the new interactive Tracy Island playset due to hit shelves in July.
Filmed at Hamleys, Ross Coffield, Vivid product design engineer, demoed the set to the ToyTesters team and the resulting footage was posted through a host of social media channels including YouTube, Google+ and Twitter with accompanying articles in Forbes Tech and GeekDad.
"Working with ToyTesters.TV and Family Gamer TV offers us a perfect pre-launch platform to build on the buzz already building around Thunderbirds and around Tracy Island in particular," said Kerry Paternoster, Vivid marketing manager.
"This is just the tip of the iceberg. We are partnering with a number of media outlets and ITV to generate a massive amount of noise about the toy range both pre- and post- launch. 2015 is set to be fab."
Check out the video below: