Vivid signs up The Wanted

Firm adds boy band to master toy portfolio, further growing its pop star collectables business.
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Vivid Imaginations has been signed up as the master toy partner for boy band, The Wanted.

The firm will now launch a range of Collector Dolls in January 2012 after striking the deal with Bravado Merchandising.

“The Wanted have become a massive teen/tween brand and are clearly here to stay,” said Emma Weber, licensing and marketing director at Vivid. “With a second album release launching later on this year and multiple arena tours planned for spring 2012, we have a great platform to launch a range of The Wanted Collector and Micro Dolls.”

David Boyne, MD of Bravado, added: "Bringing together Bravado, Vivid and, most importantly, The Wanted makes this a really exciting project for us all to work on."

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