Vivid signs Little Mix

Firm teams up with music merchandiser, Bravado, to launch range based on The X Factor winners.
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The new range will include Little Mix Collector Dolls, micro-sized Celebz dolls, accessories and games and puzzles and will launch in November, in time for Christmas.

Little Mix was the first girl band to win The X Factor. The four girls - Jesy, Perrie, Leigh-Anne and Jade - who have just finished their UK country-wide X Factor arena tour, are set to blitz the music charts this autumn and are currently planning further tour dates.

"We are thrilled to be working with Little Mix and look forward to delivering a full product range to fans and collectors in time for Christmas," said Neil Bandtock, Vivid UK anaging director.

David Boyne, Bravado’s UK MD commented: "We are delighted to bring together Britain’s most exciting new girl band and Britain’s leading Toymaker Vivid, I am confident that between us we will be delivering some of the most exciting product the market will be seeing this year."

Jane Kennedy, director of licensing at Modest Management, concluded: "We are delighted to be working with Vivid as the fashion doll and accessories partner for Little Mix. The girls love fashion and so it’s fitting that this passion is being extended into their doll line."

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