Following on from the successful partnership on Golden Balls, Vivid has joined forces with Endemol to market and manufacture an electronic board game based on the BBC One game show.
The new prime time entertainment show premiered last Saturday night at 6.05pm. Hosted by John Barrowman, star of Torchwood and I’d Do Anything, the show sees four adults compete to win cash prizes against seven super-smart kids.
“The Kids Are All Right translates into a fantastic board game with all the quick fire tension and energy from the TV show. With a rrp £19.99, we’re forecasting 60,000 units to go on sale to hit the peak games selling period in October - just as we did with the hugely successful Golden Balls electronic game last Christmas. The longevity of these game formats is proven by Golden Balls which is recorded as the no2 best selling game year to date by NPD,” said Marketing and Licensing Director Emma Sherski.
Sian Piddington, Licensing Manager, Endemol UK, added: “Vivid’s ability to fast track the product development process whilst delivering a strong game concept and top quality product makes them our first choice partner. The first episode peaked at five million viewers and 27 per cent share proving the format’s appeal and wide reaching audience potential for the board game”