Vivid sees "overwhelming response" to Thunderbirds Are Go toy line

The firm i expecting to see its Tracy Island play-set top the boys' action toy list this year following 'phenomenal pre-sales' of new toy line.
Author:
Publish date:
Social count:
0
0 Thunderbirds Are Go.png

Vivid is anticipating its Tracy Island play-set to top the boys’ action toy list this Christmas following ‘phenomenal pre-sales’ of its Thunderbirds Are Go toy line.

Spurred on by strong initial sales reads across its range and positive consumer reviews for the Tracey Island play-set in its first week of launch, the firm is already working to make sure growing consumer demand is met.

15 years since after the last Tracy Island hysteria, Vivid has stated that it is “overwhelmed” by the response to the launch of its Thunderbirds Are Go toys.

“Demand across all lines is high and when you have something hot, it’s always a challenge to satisfy demand,” said Mary wood, marketing director at Vivid.

“However, seeing strong success from early sales really gives us confidence for the future and as a result we are running at full capacity to ensure that every Thunderbirds fan has the opportunity to get Thunderbirds Are Go toys this year.”

A full programme of marketing and PR activity has already been planned around the toy range, including the interactive Tracy Island taking a starrng role in the hamley’s ToyTestersTV Tour kicking off across Hamleys stores this week.

Vivid is also looking to celebrate the 50th Anniversary of the cult TV series from September with a host of activities and celebrity tie-ins planned.

The firm is also working towards 2016 with plans to extend the range by introducing a Kayo action figure, FAB1 and additional action vehicles. 

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.