Vivid reveals One Direction Celebz

Boy band collectables will soon be available in miniature form.
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Three of the biggest bands around – One Direction, JLS and The Wanted – will kick start the new brand in January 2012.

The three-inch figurines will each carry a suggested retail price of £4.99 and will be merchandised in a CDU in individual mini platform boxes. Vivid has previously worked with both One Direction and JLS on collector dolls and are due to expand the portfolio with the launch of The Wanted collector dolls.

“Vivid has successfully carved out a new section in the doll market for heart-throb boy bands and we’re confident Celebz will offer tween girls the opportunity to collect into all their favourite band members at pocket money price points,” said Emma Weber, Vivid’s marketing and licensing director.

Celebz will be supported with a comprehensive PR campaign.


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.