Vivid readies The Hobbit toys for retail

Action figures, mini figures, role play and a board game detailed.
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5_The Hobbit Bilbo.jpg

The Hobbit master toy partner Vivid has unveiled details of its forthcoming licensed toy line-up.

First up are a line of Blind Bags (RRP £1.99) with 17 different mini figures to collect, each available in different ‘metallic’ finishes: gold, pewter and bronze.

The Action figure 3.75-inch scale range includes Figure Asst (£7.99 RRP), a Five Figure Pack (£29.99 RRP) and a Beast Pack (£16.99 RRP) with Hobbit villains riding beasts into battle. You can see pictures of the 3.75-inch Bilbo, Gandalf and Thorin on our Facebook page (although Bilbo is not actually 3.75-inch, as he's a Hobbit and therefore a little smaller).

There's also a selection of highly detailed six-inch collectors action figures priced at £9.99 RRP. See pictures on our Facebook page.

For re-enacting battle scenes there’s both a Battle Axe (£9.99 RRP) and Deluxe Sword (£14.99 RRP) for role-play.

The Hobbit: An Unexpected Journey board game (£19.99 RRP) where players “adventure through treacherous lands swarming with deadly beasts and evil villains” is also available.

Warner Bros recently announced that The Hobbit now will be a trilogy, rather than two films.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.