VIVID: New series buoys Balls board game

Vivid has been boosted by the commissioning of a fourth series of Golden Balls.
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ITV1 have commissioned Endemol owned Initial to produce a fourth series of the hit game show which Vivid produces an electronic board game of. The series will air on ITV1 in the autumn.

Hosted by comedian Jasper Carrott, Golden Balls has established itself as a successful format over its previous three series. Launched in June 2007, the show has attracted over two million viewers daily and frequently beats established shows in its tough 5pm time slot.

“Spring and summer sales on Golden Balls Electronic Board Game continue to perform strongly outside of what is traditionally a tough selling season for games and hit the number two top game slot according to NPD earlier this year ” said Emma Sherski, Vivid’s marketing director.

“In just over a year we will have sold over 165,000 units and are delighted that the new series commission will run over the key fourth quarter period ”.

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