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Vivid links with BBC Magazines - ToyNews

Vivid links with BBC Magazines

Firm will work with Girl Talk magazine to support the Crayola Catwalk Creations line.
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The two firms will be looking for Crayola’s 2011 Young Fashion Designer of the year. The competition, aimed at girls aged six and over, will run across three issues of the magazine.

Girls will be invited to enter fashion designs and the winner will have their creation made and showcased in the magazine.

The activity will be tagged onto the scheduled Crayola Creations TVR’s which will run across the October Half Term holiday period, with editorial running across the magazine and website into November.

Richard Venner, senior brand manager, Vivid, commented: "This is the perfect collaboration for the Brand.

"Girl Talk is the ideal media partner for the Crayola Creations brand which aims to give creative, fashion conscious girls the opportunity to develop their flair for design enabling them to bring their own unique creations to life and to explore their inner fashion designer. This partnership will take it to the next level, with their creations being showcased in an established and aspirational BBC publication."

Bea Appleby, editor of Girl Talk, added: "Girl Talk are delighted to be able to help Crayola find 2011’s Young Fashion Designer of the Year. Our readers respond brilliantly to creative challenges like this and I’m sure we’ll be impressed by the standard of the entries.

"Seeing their design as a real, wearable garment would be a dream come true for Girl Talk’s art and fashion loving readers."

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