Vivid links with BBC Magazines

Firm will work with Girl Talk magazine to support the Crayola Catwalk Creations line.
Author:
Publish date:
Social count:
0
1022_mypictr_300x300(1).jpg

The two firms will be looking for Crayola’s 2011 Young Fashion Designer of the year. The competition, aimed at girls aged six and over, will run across three issues of the magazine.

Girls will be invited to enter fashion designs and the winner will have their creation made and showcased in the magazine.

The activity will be tagged onto the scheduled Crayola Creations TVR’s which will run across the October Half Term holiday period, with editorial running across the magazine and website into November.

Richard Venner, senior brand manager, Vivid, commented: "This is the perfect collaboration for the Brand.

"Girl Talk is the ideal media partner for the Crayola Creations brand which aims to give creative, fashion conscious girls the opportunity to develop their flair for design enabling them to bring their own unique creations to life and to explore their inner fashion designer. This partnership will take it to the next level, with their creations being showcased in an established and aspirational BBC publication."

Bea Appleby, editor of Girl Talk, added: "Girl Talk are delighted to be able to help Crayola find 2011’s Young Fashion Designer of the Year. Our readers respond brilliantly to creative challenges like this and I’m sure we’ll be impressed by the standard of the entries.

"Seeing their design as a real, wearable garment would be a dream come true for Girl Talk’s art and fashion loving readers."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.