Vivid, in its second licensing deal in as many weeks, will launch products across plush, playsets, games, puzzles and outdoor toys for autumn/winter 2009.
Emma Sherski, marketing and licensing director, Vivid Imaginations, said: “We are thrilled to be working with Aardman on such an exciting preschool show. The charming characters and creative story telling effortlessly translate into a great toy line with world wide appeal.”
Meanwhile, publisher, Egmont UK, has been awarded the UK and Commonwealth publishing rights. Titan Magazine has signed a deal to produce a monthly comic for the UK and Ireland.
Sean Clarke, head of marketing and licensing at Aardman added: “It is fantastic that we already have three world class licensing partners on board for Timmy, and we will be actively looking to find partners in all other open categories for the UK and appoint international agents at the New York Licensing Show in June.”
Timmy is currently in production and is scheduled for transmission in 2009. The animated series has already been pre-bought by CBeebies and Disney Channels Worldwide.