Vivid inks deal with BBC

Firm becomes master toy partner for new pre-school show, ZingZillas.
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BBC Worldwide has signed up Vivid Imaginations as the UK master toy licensees for new pre-school show, ZingZillas.

The 52x22-minute musical show is being produced in-house by Cbeebies. It is currently in production at Pinewood until December. BBC Worldwide holds global distribution rights for TV, merchandise, DVD and publishing.

Vivid is now eyeing up a Christmas 2010 launch for toy product which will include musically-themed plush, plastics, play-sets, role play, outdoor and games. It also has the manufacturing rights for EMEA, Australia and New Zealand.

To read the full story on our sister site, Licensing.biz, please click here.

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