VIVID IMAGINATIONS: Crayola rights expanded

Vivid takes on distribution of Crayola products through Europe, Middle East and Africa.
Publish date:
Social count:

VIvid will begin selling and shipping immediately to its new territories, after acquiring the Paris-based Nomad Company, which originally held the distribution rights.

The deal excludes Italy, where Crayola will still maintain a subsidiary operation.

Vivid’s new subsidiary, Vivid Europe, will continue to be based in Paris and headed by current MD, Eric David.

"We are very excited to be partnering in Europe, Middle East and Africa with Crayola," said Vivid Group CEO Nick Austin.

"The brand is trusted and loved by parents and children in all markets. With Eric David's excellent team and Crayola's superb product lines we believe we can double sales within the next five years."

Vivid has grown sales by 40 per cent in the UK and Ireland since it acquired Crayola distribution rights three years ago.

"We would like to thank retailers and distributors in Continental Europe for their patience and understanding over the past few months and also reassure them that we will drive strong growth through the Crayola brand." Austin added.

"Vivid has done a great job bringing the Crayola brand to retailers and consumers across the UK and Ireland," said Chuck Linden, managing director, international for Crayola.

"We look forward to working with them in their expanded role and we are confident that they are the right team, working in conjunction with local retailers and local distribution partners, to continue the growth and expansion of Crayola's innovative product lines throughout Europe, the Middle East and Africa."



Vivid Imaginations

The news that Vivid has been expecting for some time has finally arrived, with Bratz owner MGA opting to set up its own office to control its Bratz brand in the UK. It?s a blow for the firm, but MD Nick Austin says it is well positioned for the future?.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.