Vivid grabs Everything's Rosie

Firm signs master toy rights for the pre-school girls series from V&S Entertainment.
Publish date:
Social count:

Vivid’s Rosie toy range will incorporating interactivity and play elements from the TV series, with feature plush, interactive and musical toys and push-along vehicles.

Other products in the Rosie toy line will include jigsaws in a box, selected games and collectables.

Vivid plans to reveal the range to retail customers and international partners at previews and London Toy Fair for launch in July 2011.

The range will incorporate suggested retail price points from £4.99 to £29.99 and will be supported by TV advertising, PR and viral marketing .

Emma Sherski, marketing and licensing director, commented: “The colourful cast, rich storytelling and a truly lovable lead character in Rosie, have already captured a loyal and rapidly growing pre-school audience and the licensors have already seen a pent up demand building for toys as requests from parents flow in daily.

“By the time we launch the toy line next summer there will be a sizeable ready-made market for products and we anticipate Everything’s Rosie establishing itself as a top three girls preschool line within the first year as some of the competitor licenses continue to decline”.

V&S director of licensing, Julie Quirke saed: "Everything’s Rosie is proving a phenomenon with her rapidly growing fanbase on Cbeebies testament to her popularity as a positive, bright and inspiring role model for three-plus pre-schoolers.

"The M&L programme is fast gathering pace and the response from licensees has been incredible, with deals closing now across numerous categories. We will be working with licensees of the highest calibre to create quality products for the long term that resonate with the high level production values of the TV series.

"We are delighted to have signed Vivid as master toy and know their commitment to launching our first Rosie toy range in 2011 will satisfy the enormous consumer demand for this unique preschool property."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.