Vivid will produce a range of Cloudbabies plush, play-sets, arts and crafts, puzzles and games and role play items for distribution in EMEA. The range is expected to go to retail in autumn/winter 2012.
Retailers can see the full range at Vivid's autumn/winter previews later this month.
Cloudbabies is a CG-animated pre-school show from Hoho Entertainement. The 52 x 10 minute episode series will air on CBeebies early next year.
Emma Weber, marketing and licensing director at Vivid, said: "We are very excited to be working with Helen and Oliver on such a distinctive show that will translate into a unique and extremely appealing range of preschool toys."
Head to Licensing.biz for the full story.