Vivid expands Timmy Time sales - ToyNews

Vivid expands Timmy Time sales

Vivid has expanded sales of its Aardman-licensed Timmy Time range into new European territories.
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TF1 and Super RTL are the latest broadcasters to sign up the merchandising rights and the master toy line will be launching autumn and winter 2010 through Vivid’s local offices following its TV debut earlier in the year.

More than 5.8 million viewers have tuned in to watch Timmy Time on Cbeebies and the show is now launching on-air in France, Holland and Germany during 2010.

"Initial sales show that Timmy Time is set to be a huge preschool property in the UK and we now have the right partners and plans in place to replicate the success across Europe,” said marketing and licensing director Emma Sherski.

“We are anticipating selling over 100,000 units of the Nursery School play-set in the lead up to Christmas and this item has also just been shortlisted for the Practical Parenting Awards so there is real momentum behind this brand”.

Sean Clarke, head of Aardman Rights, said: "I am delighted that we have been able to roll out the fantastic Vivid range of Timmy Time toys internationally, we have established excellent partnerships with TF1 in France and Super RTL in Germany with the local Vivid Subsidiaries, and are well placed to launch Timmy Time with a view to duplicating the excellent ratings the show has enjoyed on CBeebies to date, and the brilliant start the Vivid line has had in the UK market."

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