Vivid confident over Fyrflyz range

Vivid believes it has million-seller craze on its hands with its new Fyrflyz line.
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Developed by US toy developer Marty Abrams and Joel Rosenzweig at I-Star Entertainment, the concept creates a "light show in your hands" and is aimed at children, tweens, teenagers and adults.

"On-trend, unique, collectable, portable and affordable, we believe Fyrflyz is a break-through concept that, like all great craze items, has a wow factor, unisex appeal and a broad age catchment,” said Vivid CEO, Paul Weston.

"We are convinced that buyers and the media will fall in love with this item when we unveil it at Olympia next week and we are forecasting up to one million units for this year."

Launching at retail in June with heavyweight TV advertising, PR, viral campaign and with an expected RRP of under £10 , Fyrflyz will be merchandised at retail with an interactive free standing display unit.

The range will make its debut at Olympia next week on Vivid’s stand (E130).


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.