Vivid boosts marketing team

Vivid has strengthened its marketing team with a number of new appointments.
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Reporting into marketing director Emma Sherski is marketing controller Alison Hubbard, who joins with several years experience in the toy industry including five years at Mattel, heading up Fisher Price brands and also working as a consultant for Hedstrom, Feva and most recently Zapf Creations.

Also joining is Jessica Rolfe as marketing assistant, reporting to senior brand manager, Nic Aldridge. Lastly, Claire Carrig has joined as sales and marketing co-ordinator reporting into trade marketing manager Alison Covele.

"The new additions to the Vivid team compliment an already talented and driven team of marketers and will help support the needs of the business as we continue to grow into new categories," stated marketing and licensing director, Emma Sherski.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.