PxPixel
Vivid bolsters Chocolate Pen marketing campaign - ToyNews

Vivid bolsters Chocolate Pen marketing campaign

Vivid has partnered with renowned baker, Amy-Beth Ellice, take the Chocolate pen on tour this month.
Author:
Publish date:
00 chocolate pen.png

To celebrate the launch of its Chocolate Pen, Vivid is running a mix of marketing strategies, bolstering the pen’s promotion.

Partnering with renowned baker and budding author, Amy-Beth Ellice, Vivid are taking the Chocolate pen on tour this month commencing with a Barnardos charity event where Ellice will be decorating her homemade culinary creations using the pen.

Vivid has also confirmed a PR partnership with Divine Chocolate using the optimum cocoa from Kuapa Kokoo in Ghana. The collaboration will see sampling and media opportunities with the Chocolate Pen, including a creative blogger outreach campaign linked to the Great British Bake Off.

“The timing for launch is fantastic with a wave of media and consumer awareness surrounding the hit Great British Bake Off BBC series and the resulting drive towards children and parents getting creative with their baking,” commented James Ratcliffe, assistant brand manager at Vivid.

“We will be TV advertising and linking all our PR activity to retail in order to drive awareness of this innovative and versatile product."

Related

Featured Jobs

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.