To celebrate the launch of its Chocolate Pen, Vivid is running a mix of marketing strategies, bolstering the pen’s promotion.
Partnering with renowned baker and budding author, Amy-Beth Ellice, Vivid are taking the Chocolate pen on tour this month commencing with a Barnardos charity event where Ellice will be decorating her homemade culinary creations using the pen.
Vivid has also confirmed a PR partnership with Divine Chocolate using the optimum cocoa from Kuapa Kokoo in Ghana. The collaboration will see sampling and media opportunities with the Chocolate Pen, including a creative blogger outreach campaign linked to the Great British Bake Off.
“The timing for launch is fantastic with a wave of media and consumer awareness surrounding the hit Great British Bake Off BBC series and the resulting drive towards children and parents getting creative with their baking,” commented James Ratcliffe, assistant brand manager at Vivid.
“We will be TV advertising and linking all our PR activity to retail in order to drive awareness of this innovative and versatile product."