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Vivid adds JLS - ToyNews

Vivid adds JLS

Firm to create a range of collector dolls based on the boy band for autumn/winter launch.
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The four singers in the band – Aston, JB, Marvin and Oritsé – will be immortalised in 30cm collectable doll figures with authentic outfits and laser image face-sculpts for maximum authenticity.

The dolls will be available from October on UK shelves, and will retail at around £14.99 each.

Emma Sherski, licensing and marketing director at Vivid commented: “Vivid are so thrilled to be working with JLS, undoubtedly the hottest boy-band on the UK music scene.

“The band’s unique brand of showmanship, effort, passion and commitment makes them a strong bet for huge success as collectable dolls.

“Vivid worked with Take That 17 years ago and generated sales of over 200,000 dolls in one year and it very much looks like JLS sales will dwarf that number based on their current broad fan appeal.”

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