VIDEO: Mattel kicks off Master Moves Mickey viral campaign

Kids encouraged to dance along with toy and send videos in to win £1,000.
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Mattel is putting Master Moves Mickey on the map with a fresh viral campaign.

Mattel is encouraging parents and kids to visit and send in videos of themselves busting a groove with the breakdancing toy, for a chance to win £1,000 and Mickey Mouse Clubhouse goodies.

The campaign follows last year's Dance Star Mickey viral ad with breakdancing group Flawless.

The new 'Show Us Your Moves' initiative was inspired by a flash mob event in New York earlier this year. 

Master Moves Mickey will also be supported by online advertising, and a print advertising campaign in children's press titles. A PR programme will include product reviews and competitions. 

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