Mattel is putting Master Moves Mickey on the map with a fresh viral campaign.
Mattel is encouraging parents and kids to visit www.showusyourmoves.co.uk and send in videos of themselves busting a groove with the breakdancing toy, for a chance to win £1,000 and Mickey Mouse Clubhouse goodies.
The campaign follows last year's Dance Star Mickey viral ad with breakdancing group Flawless.
The new 'Show Us Your Moves' initiative was inspired by a flash mob event in New York earlier this year.
Master Moves Mickey will also be supported by online advertising, and a print advertising campaign in children's press titles. A PR programme will include product reviews and competitions.
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