VIDEO: Mattel kicks off Master Moves Mickey viral campaign

Kids encouraged to dance along with toy and send videos in to win £1,000.
Publish date:

Mattel is putting Master Moves Mickey on the map with a fresh viral campaign.

Mattel is encouraging parents and kids to visit and send in videos of themselves busting a groove with the breakdancing toy, for a chance to win £1,000 and Mickey Mouse Clubhouse goodies.

The campaign follows last year's Dance Star Mickey viral ad with breakdancing group Flawless.

The new 'Show Us Your Moves' initiative was inspired by a flash mob event in New York earlier this year. 

Master Moves Mickey will also be supported by online advertising, and a print advertising campaign in children's press titles. A PR programme will include product reviews and competitions. 

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs