VIDEO: Horrible Histories TV ad goes live

Worlds Apart support 'Best New Boys' Toy' range with extensive marketing and PR.
Publish date:

The new Horrible Histories toy range heads in to battle with a TV advertising campaign from Saturday, March 23rd.

For the first time ever, the popular history book series for children launches its new toy range, already voted 'Best New Boys' Toy' at the London Toy Fair 2013.

The range, based on the popular titles written by Terry Deary, comes with extensive marketing and PR support from toy licensee Worlds Apart.

With catapaulting pigs, Rotten Romans and Awesome Egyptians the toy developers present a range of Horrible Histories collectables to fight it out in the interactive Battle Arena.

An interactive toy website - featuring detailed product range pages, a collector's poster, gameplay tips, tricks and videos was launched on March 11th.

The website also includes the downloadable Rotten Rule Book.

Horrible Histories is also celebrating its 20th anniversary this year with new publishing titles and a fifth installment of the BAFTA award-winning TV series.

Watch the TV ad here:

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019