VEGAS 2011: Vivid selected as master toy for Baby Jake

The range of toys, puzzles and games will hit retail in January 2012.
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Baby Jake is CBeebies latest pre-school property - it's an animation made from a mixture of 2D photos and live action. The 26 x 11 minute episode series is due to air this summer.

The master toy licence was brokered by BBC Worldwide, who was recently appointed licensor for the brand. The Vivid toy line will roll-out in the new year.

Baby Jake is on show at this week's Licensing International Expo. 

Click here to read the full story on Licensing.biz.

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