VEGAS 2011: New licensing partnerships for Hasbro

Transformers, Scrabble, Monopoly, Nerf and more have been used on a wide range of merchandise.
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Hasbro's Vegas portfolio contains a varied range of licensed product inspired by the firm's classic toy brands.

Highlights include a Nintendo Wii version of The Hub's Family Game Night, developed by Electronic Arts and Bio World's Scrabble Wallet.

Simon Waters, SVP, global brand licensing and publishing at Hasbro said: "We’re collaboratively working with licensees and retailers to build broad, compelling programs across key areas such as fashion, home and publishing, bringing to market the richest Hasbro-branded lifestyle product portfolio in the company’s history."

Read the full story and keep up with all the latest from Vegas at

Hasbro are at booth 4446.


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