VEGAS 2011: Mega Brands bags Blizzard licence

A series of Warcraft and Starcraft II Mega Bloks sets will hit retail in summer 2012.
Publish date:

The initial lines will feature “locations characters and vehicles from World of Warcraft and Starcraft II: Wings of Liberty.”

The multi-year international deal follows in the footsteps of Mega’s previous Halo and Need for Speed video game licences. 

Vic Bertrand, chief innovation officer of Mega Brands said: "The depth of content in World of Warcraft and Starcraft will fuel years of fun, collectible products for gamers and collectors.

"We're proud and thrilled to enter into a partnership with Blizzard Entertainment, the world leader in creating epic online game franchises," he added.

Both World of Warcraft and Starcraft II have millions of regular users. The latter is a phenomenon in Korea, where it is played as a professional sport. 

Activision is exhibiting at Licensing International in Vegas. See booth 5004.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.