The initial lines will feature “locations characters and vehicles from World of Warcraft and Starcraft II: Wings of Liberty.”
The multi-year international deal follows in the footsteps of Mega’s previous Halo and Need for Speed video game licences.
Vic Bertrand, chief innovation officer of Mega Brands said: "The depth of content in World of Warcraft and Starcraft will fuel years of fun, collectible products for gamers and collectors.
"We're proud and thrilled to enter into a partnership with Blizzard Entertainment, the world leader in creating epic online game franchises," he added.
Both World of Warcraft and Starcraft II have millions of regular users. The latter is a phenomenon in Korea, where it is played as a professional sport.
Activision is exhibiting at Licensing International in Vegas. See booth 5004.