VEGAS 2011: Mattel unveils raft of licensing deals

New partnerships in place for Hot Wheels, Barbie, Fisher-Price and Monster High.
Author:
Publish date:
77_Mattel logo 300.jpg

Mattel is showcasing it portfolio of evergreen brands and new properties at the Licensing International Expo, as it revealed that licensing is a key part of the firm's future.

Rosa Zeegers, SVP, Mattel Global Consumer Products Licensing, commented: "By leveraging the global strength of our vast stable of brands, we are able to bring unique branded experiences to kids and adults alike.

"Our strong relationship with partners and retailers around the world allows us to leverage our scale and build local programmes that make sense market by market."

To read the details of the licensing deals, click here to visit Licensing.biz.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019